100%. You choose its voice, how it greets callers and what it says by providing key information to populate the Knowledge Base it will refer to.

Most will notice, but typically don't mind simply because it works. Answer First sounds remarkably natural, responds intelligently, and gets them booked in faster than waiting on hold for a human. If a call requires human judgment (medical advice, complex complaints, sensitive issues), it transfers seamlessly to your team with full context. Customers care about getting their problem solved quickly, not whether it's AI or humans doing it.

It doesn't guess or make things up. If asked something outside its trained knowledge, it either takes the caller's details for a callback or transfers them to your team immediately: with full context of what's been discussed so far. You can also update its knowledge base anytime, so if customers start asking new questions, we add those answers within 24 hours.

Can I keep my existing phone number?

Yes. Customers call the exact same number they always have. We simply route calls through Answer First's system.

You control the routing:

• All calls direct to AI immediately

• Calls to your team first, then AI after X seconds if unanswered

• AI only answers calls that would go to voicemail

You can change this routing anytime. Most clients use backup coverage initially but many move to AI Immediately after seeing how well it performs.

Typically 2-3 weeks from our first discovery call to going live.

Just tell us. We update your AI receptionist within 24 hours. Added a new service? Changed your opening hours? Updated cancellation policy? New practitioner joined? Seasonal promotion running? We handle all updates at no extra cost. Your AI stays current with your business.

Almost certainly. We integrate with major platforms like Calendly, Square Appointments, SimplyBook.me, Appointy, and dozens more. We also work with Google Calendar, Outlook, and other standard calendars. If you use something niche or industry-specific, we build custom integrations.

Multiple practitioners: Included. Your AI manages scheduling across all staff, handling preferences and complex availability seamlessly.

Multiple locations: Pricing is per phone number. One number for all locations? One price: the AI routes callers to the right site. Separate numbers per location? Each is priced individually with its own dedicated, site-specific AI receptionist.

Totally flexible to however your business operates.

Currently fluent in English (thousands of British and American accents). Additional languages available on request including Spanish, Polish, Portuguese, Hindi, Urdu, Mandarin, and more. It can also handle callers with strong accents or speech difficulties better than some humans can.

No. That's the whole point. Answer First uses the most advanced conversational AI that sounds natural, varies its phrasing, shows empathy, and adapts to how the customer speaks. It doesn't follow rigid scripts, it has natural conversations that flow like a real receptionist would speak. Listen to our demo recordings above to hear for yourself.

Yes, and it does so naturally. Train it to mention relevant upsells ("Did you know we also offer sports massage for athletes?"), package deals, special offers, or seasonal promotions. It weaves these into conversation when appropriate, not pushy, just helpful. Many of our clients see 15-30% uptake on upsells mentioned during booking calls. You can also tell us your highest margin offerings so that these are recommended first.

Yes, your AI Voice Agent is fully encrypted, GDPR-compliant, and built with privacy in mind. All conversations are securely stored, with access controls, audit logs, and data handling processes in place. We take compliance seriously - whether it's GDPR, CCPA, or industry-specific regulations.

We work with every type of local business that takes appointments or bookings. Current clients include physiotherapy clinics, chiropractic practices, dental surgeries, veterinary clinics, opticians and optometrists, medical spas and aesthetics clinics, restaurants and cafés, hair salons and barbershops, beauty and nail salons, soft play centres and kids' activities, gyms and personal trainers, solicitors and legal practices, accountants and financial advisors, plus dozens more. If your business involves customer calls and bookings, we can build for you.

Both. We work with single-practitioner clinics handling 50 calls/week and multi-location chains handling 500+ calls/day. The system scales infinitely, it handles one call or one thousand calls with exactly the same quality and speed. Pricing adjusts based on volume, but the technology works regardless of business size.

Your AI receptionist scales instantly. Running a Black Friday promotion that triples call volume? Opening a new location? Featured in local press? No problem. Unlike human staff who get overwhelmed, Answer First handles up to 10 calls simultaneously. No busy signals. No frustrated customers on hold. Pricing increases beyond 1000 minutes per Month

No. We work with your existing setup. Whether you use a traditional landline, VoIP, mobile forwarding, or anything else. You don't need to buy new phones, install hardware, or change providers. We handle the technical side completely.

Generic services give everyone the same template with slight customisation. They're built for "Sectors in general” e.g. Dentists. Answer First is built specifically for your business from scratch. We don't use templates. Every answer, every call flow, every policy is custom-programmed for your exact services, pricing, and processes. That's why it works—because it's genuinely yours, not a slight variation of everyone else's.

Your AI Voice Agent will be built with strict guardrails. It will never be inappropriate or go off-topic.